June 2019 Author : LI Chunxiao, LIU Yuqing, MCCABE Scott, XU Hong How small things affect the big picture? The effect of service product innovation on perceived experience value InnovationResearchTourismTourists
March 2019 Author : LI Chunxiao, LI Qiuyun, MCCABE Scott, XU Hong Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making ResearchTourismTourists