Local or regional government agency
The main objective of the municipality is to promote the tourism's positioning of Irapuato, focusing on the tourism segments that have shown great development and growth, namely: sports tourism, cultural tourism and tourism for all.
To develop programmes focused on the three areas, from professionalization to training and the development of new products, which strengthen the development of each area.
In addition, it is planned to establish new routes and events that will contribute to the economic flow in the city. the economic benefits in the city, articulating the sector and connecting citizens to participate in these activities, generating a commitment of identity and belonging to the development of their city, ensuring the continuity of actions.
The administration considers social tourism as a right, and the circular economy as a way to preserve resources, maintain sustainability and strengthen the production chain.