Direction du tourisme designs and implements the general tourism policy. It observes the evolution of the tourism product and works out tourism-oriented promotion strategies. It has been instructed to apply the actions decided by the government, in particular as regard employment as well as national and regional development and to attend to their application on the ground.
It plays a role of arbitration, orientation and consulting for professionals of tourism and local authorities. Within the tourism head office, the office of social policies is in charge of designing and animating the social policies of tourism. It works out and implements the devices, in particular financial and lawful ones, to concretise the access for all to holidays. It has developed a partnership with operators of social and associative tourism.