The main activity of the Fideicomiso Turismo Morelos, FITUR Morelos, is to promote the State of Morelos in order to strengthen the tourism sector in the state, national and international markets. Its main activities are:
- Designing, producing and implementing digital and printed tourism promotion tools and campaigns (websites, social networks, videos, specialised media, magazines, brochures, catalogues, maps, branding, etc.).
- Set up and equip tourist modules to provide information, support and bring assistance to tourists.
- Enter into collaboration agreements and strategic alliances with agencies, entities, private initiative and academic institutions.
- To provide technical and operative tools in the support of events’ realisation into tourism’s diverse segments and modalities, in the state.
- To attend and participate in fairs, events, festivals and exhibitions that take place both in Mexico and abroad.
- To promote the marketing of tourism’s offer through destination presentations, business meetings and familiarisation trips.