We need to transform the needs of those people working in the fields of social tourism, sustainable tourism, rural tourism and ecotourism into study programs. They force us, teachers and researchers, to adapt these needs and not only adapt them but also apply them.
Covid is only one of the big waves we have to deal with. What comes after Covid, it's climate change, recession, loss of biodiversity. And that's something we can't solve alone. So we need cooperation, we need networks, we need somehow platforms to exchange knowledge, best practises, to help each other. Coo-petition, cooperation and competition at the same time.
It is always extremely interesting to meet our counterparts from Europe, Latin America and Canada; to see what systems have been put in place and how we can perhaps better share the lessons that work in certain countries. There will always be, I think, this role of exchange and sharing of experiences.
Now people have been discovering all sorts of experiences and activities that they've had, which they've never been able to use before, because they've always been focused on promoting or marketing a particular product. And now, I think the destinations and tourism, the tour operators, travel companies, can really step up and take far more responsibility for what they are offering rather than leaving it up to the visitor to try and make those choices.